1X.Events
Concert 360° · Engine atlas
00All 22 capabilities, explained

Twenty-two engines. One production desk.

Every show 1x Events UK touches is run by the same twenty-two engines — from show calendar and routing through production design, AV, ticketing, broadcast, compliance and settlement. This page explains each one and links to a dedicated deep dive.

01Tour engines

Tour.

How the show gets announced, routed and put on sale.

Engine 01 / 22

Show Calendar

Flagship

The single calendar every other engine reads from. Holds, confirms, announce dates, fan-club presales, artist presales, general on-sale, doors, set times, curfew countdowns. One source of truth from the first venue hold to the last encore.

Engine 02 / 22

Routing & Logistics

The tour as a graph: cities, venues, drive-times, ferry windows, day-off rules, crew bus turns and freight swaps. Routing decides which Wembley Stadium hold the tour can keep — and which it cannot.

02Production engines

Production.

How the show gets designed, built, rigged, miked and lit.

Engine 03 / 22

Production Design

Flagship

The creative spine of the show — concept, scenic build, set-list arc, surprise moments, cue lists and the IMAG and lighting language. Production Design is what turns a tour into a record people remember.

Engine 04 / 22

Stage & Rigging

The structural engine — stage, B-stage, automation, roof load, rigging points, build days, structural sign-offs. The engine that decides whether the show can hang from the building.

Engine 05 / 22

Audio · Lighting · Video

Flagship

The technical heart of the show — PA design, FOH mix, lighting rig, IMAG cameras, screen content. One engine to specify, prep, dial and capture every technical surface.

Engine 06 / 22

Crew & Riders

The people engine — touring crew rosters, local crew calls, dressing-room riders, runner schedules and crew welfare. The engine that makes the show humane to deliver.

Engine 07 / 22

Freight & Backline

Trucks, A-rig and B-rig swaps, carnets, customs, instrument logistics and on-the-road repair. Freight is the engine that decides whether the next show happens.

Engine 08 / 22

Travel & Visas

Flights, ground transport, visas, immigration documentation, security drivers and protected movements for the artist and the touring party. Travel is where small mistakes become missed shows.

Engine 09 / 22

Artist Hospitality

Dressing rooms, catering, guest lists, after-show — built around the rider, the day-sheet and the artist's working rhythm. The hospitality engine treats backstage as a production deliverable, not an afterthought.

03Audience engines

Audience.

How the audience finds, buys, experiences and remembers the show.

Engine 11 / 22

Local Marketing

Per-market marketing — paid media, partner promo, owned channels and PR — sized to the demand signal and accountable to attributed sell-through.

Engine 12 / 22

Ticketing & Pricing

Flagship

On-sale architecture — primary, official resale, fan-club, presale ladders, allocations across promoter/venue/sponsor and dynamic pricing across price tiers.

Engine 13 / 22

VIP & Hospitality Suites

Flagship

Premium product — suites, lounges, on-pitch experiences, meet-and-greets and bespoke packages. Where Tottenham Hotspur Stadium's Tunnel Club, Sky Lounges and On-Pitch packages live alongside the artist's premium fan experiences.

Engine 15 / 22

Broadcast & Streaming

Flagship

Live broadcast cut, OTT pay-per-view, multicam capture, isolated stems, after-film and short-form residuals — designed upstream of the show so capture is right first time.

Engine 16 / 22

Content Syndication

The content estate — owned channels, social, partner platforms, after-films and short-form residuals — managed as a long-term commercial asset, not a marketing exhaust.

Engine 17 / 22

Sponsorship Activation

Tour partner activations — on-site presence, hospitality integrations, content rights, signage, sampling and brand experiences — measured against partner KPIs.

04Venue engines

Venue.

How modern stadiums and arenas mode-switch between sport and concert.

Engine 14 / 22

Venue Overlay

Flagship

The venue-mode engine — sport-to-concert turnaround, pitch protection, retractable-pitch sequencing, dividing-wall management. The engine that makes Tottenham Hotspur Stadium's two-night-into-football-Sunday turnaround a single operation.

05Compliance engines

Compliance.

How licences, safety and money are kept clean and auditable.

Engine 10 / 22

Security

Close protection, venue perimeter, ingress and egress, backstage access tiers and incident response — coordinated across artist security, venue security and local police as one command picture.

Engine 18 / 22

Compliance

Flagship

The licence engine — PRS, venue licences, noise bands, curfew countdowns, safeguarding, child performer rules and post-Brexit work permits. Compliance is the engine that lets every other engine move at speed.

Engine 19 / 22

Health & Safety

Crowd safety, weather contingency, medical cover, evacuation plans and incident response — coordinated with venue, local authority and medical providers.

Engine 20 / 22

Settlement & Payments

Flagship

The financial engine — per-show box-office reconciliation, suite and ancillary revenue, sponsor and broadcast residuals, cost capture and per-show settlement to the artist and partners.

Engine 21 / 22

Sustainability

Carbon, water and waste accounting per show — freight, energy, travel, audience travel and venue impact — measured, reported and used to inform the next routing and freight decision.

06Intelligence engines

Intelligence.

The brain on top — next-best-action across all 22 engines.

Engine 22 / 22

AI Orchestrator

Flagship

The brain on top of the platform. The Orchestrator reads signals from every engine — calendar, routing, rigging, AV, ticketing, broadcast, compliance, settlement — and surfaces the moves that protect the show, the artist and the P&L.