Engine 12 · Audience
Flagship engineTicketing & Pricing. Allocations · dynamic pricing · scaling.
On-sale architecture — primary, official resale, fan-club, presale ladders, allocations across promoter/venue/sponsor and dynamic pricing across price tiers.
+11%
Yield uplift vs static pricing
1
Allocation ledger
0
Oversold sections
The job nobody else is doing properly.
Ticketing is the front door of the tour. The Pricing engine treats it as a designed system, not a Ticketmaster export.
Allocations across primary, fan-club, sponsor, suite and resale held in one ledger and reconciled per show.
Dynamic pricing applied where it lifts revenue without breaking artist trust with the audience.
What it does.
01
Scaling
Per-venue scaling — every section, every tier, modelled against demand.
02
Allocation ledger
Primary, fan-club, partner, sponsor, suite and resale held in one ledger.
03
Presale ladder
Fan-club, artist, partner and general on-sale staggered with cool-downs.
04
Dynamic pricing
Demand-aware pricing applied per tier with artist-approved guardrails.
05
Bot defence
Verified-fan flows and bot defence integrated with ticketing partners.
06
Per-show reconciliation
Allocations reconciled per show into Settlement & Payments.
How it runs, end to end.
- 01
Per-venue scaling locked Day −60.
- 02
Presale ladder scheduled and on-sale times published.
- 03
Dynamic pricing applied per tier with guardrails.
- 04
Per-show allocations reconciled into Settlement.
AI on pricing
Demand-shape pricing that respects artist guardrails — lifts yield where the audience is willing and protects the front-row experience where it matters.
What changes for the artist and the venue.
Higher yield without breaking audience trust.
Allocations balanced across all channels with no oversells.
Bot defence integrated with ticketing partners.
Per-show reconciliation flows straight into settlement.
Common questions about Ticketing & Pricing.
No — guardrails per tier are artist-approved before any dynamic pricing is applied.
All allocations live in one ledger and are reconciled per show across every channel.
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