1X.Events

Engine 13 · Audience

Flagship engine
13Audience

VIP & Hospitality Suites. Premium experiences · suites · packages.

Premium product — suites, lounges, on-pitch experiences, meet-and-greets and bespoke packages. Where Tottenham Hotspur Stadium's Tunnel Club, Sky Lounges and On-Pitch packages live alongside the artist's premium fan experiences.

98%

Tunnel Club uptake

100%

On-Pitch sell-through

+18%

Per-fan ancillary

01Why this engine

The job nobody else is doing properly.

Premium product is no longer a side dish — at modern UK stadiums it can be 10–20% of the gate. The VIP engine treats it as a designed catalogue, not a discount upsell.

Suites, lounges, on-pitch experiences and meet-and-greets all priced and packaged per show.

Per-fan experience captured so repeat customers are recognised across the tour.

02Capabilities

What it does.

01

Suite catalogue

Every suite, every lounge, priced and described per show.

02

On-pitch experiences

Tottenham Hotspur Stadium On-Pitch packages priced and managed.

03

Meet & greets

Tier-based access with capture, queue management and rider-honoured.

04

Bespoke packages

Per-night packages combining premium seats, F&B and access.

05

F&B operations

Suite F&B coordinated with venue catering and rider compliance.

06

Repeat-fan graph

Repeat fans recognised across the tour, not just the show.

03Workflow

How it runs, end to end.

  1. 01

    Suite and package catalogue locked Day −60.

  2. 02

    Per-night pricing and access tiers set and on-saled.

  3. 03

    Show-day operations coordinated with venue catering and security.

  4. 04

    Per-show actuals reconciled into Settlement.

AI on VIP

Repeat-fan recognition and package recommendations — surfaces the right premium offer to the right fan based on history across the tour.

04Outcomes

What changes for the artist and the venue.

FAQVIP & Hospitality Suites answers

Common questions about VIP & Hospitality Suites.

Tottenham Hotspur Stadium's On-Pitch packages are priced, sold and managed per show with venue and football ops.

Yes — repeat fans are recognised across the tour and surfaced for premium recommendations.

Take the next step

See VIP & Hospitality Suites live in the platform.