Engine 13 · Audience
Flagship engineVIP & Hospitality Suites. Premium experiences · suites · packages.
Premium product — suites, lounges, on-pitch experiences, meet-and-greets and bespoke packages. Where Tottenham Hotspur Stadium's Tunnel Club, Sky Lounges and On-Pitch packages live alongside the artist's premium fan experiences.
98%
Tunnel Club uptake
100%
On-Pitch sell-through
+18%
Per-fan ancillary
The job nobody else is doing properly.
Premium product is no longer a side dish — at modern UK stadiums it can be 10–20% of the gate. The VIP engine treats it as a designed catalogue, not a discount upsell.
Suites, lounges, on-pitch experiences and meet-and-greets all priced and packaged per show.
Per-fan experience captured so repeat customers are recognised across the tour.
What it does.
01
Suite catalogue
Every suite, every lounge, priced and described per show.
02
On-pitch experiences
Tottenham Hotspur Stadium On-Pitch packages priced and managed.
03
Meet & greets
Tier-based access with capture, queue management and rider-honoured.
04
Bespoke packages
Per-night packages combining premium seats, F&B and access.
05
F&B operations
Suite F&B coordinated with venue catering and rider compliance.
06
Repeat-fan graph
Repeat fans recognised across the tour, not just the show.
How it runs, end to end.
- 01
Suite and package catalogue locked Day −60.
- 02
Per-night pricing and access tiers set and on-saled.
- 03
Show-day operations coordinated with venue catering and security.
- 04
Per-show actuals reconciled into Settlement.
AI on VIP
Repeat-fan recognition and package recommendations — surfaces the right premium offer to the right fan based on history across the tour.
What changes for the artist and the venue.
Premium product designed and priced per show, not bolted on.
Suite F&B and access coordinated with venue catering.
Repeat fans recognised across the tour.
Premium revenue reconciles straight into settlement.
Common questions about VIP & Hospitality Suites.
Tottenham Hotspur Stadium's On-Pitch packages are priced, sold and managed per show with venue and football ops.
Yes — repeat fans are recognised across the tour and surfaced for premium recommendations.
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