Engine 11 · Audience
Local Marketing. Spend by market · creative · attribution.
Per-market marketing — paid media, partner promo, owned channels and PR — sized to the demand signal and accountable to attributed sell-through.
−21%
CPA vs prior tour
100%
Spend attributed
+9%
Soft-market sell-through uplift
The job nobody else is doing properly.
Local marketing is where tour P&L is won or lost. The engine sizes spend per market against measured demand, not gut feel.
Creative, partner promo and PR all tracked against on-sale velocity and attributed sell-through.
Spend re-allocated mid-tour as soft markets become clear and strong markets accelerate.
What it does.
01
Spend by market
Paid budgets allocated city-by-city against measured demand signals.
02
Creative
Per-market creative assets, language and channel mix.
03
Partner promo
Partner and broadcaster promo aligned with on-sale ladder.
04
Attribution
Spend tracked against attributed ticket sales per market.
05
Mid-tour re-allocation
Budgets re-balanced as demand shape becomes clear.
06
Settlement-ready
Marketing costs reconcile directly into Settlement & Payments.
How it runs, end to end.
- 01
Demand signals from on-sale velocity feed market-level spend.
- 02
Creative and partner promo deployed per market.
- 03
Attribution tracked against ticket sales per market.
- 04
Spend re-allocated mid-tour and reconciled into Settlement.
AI on local marketing
Demand-shape forecasting per market — predicts which cities will soften before they soften and recommends spend re-allocation in time to act.
What changes for the artist and the venue.
Spend sized to demand, not vanity.
Soft markets identified and lifted.
Strong markets pushed harder where ROI is clear.
Marketing P&L reconciles directly into tour settlement.
Common questions about Local Marketing.
Spend is tracked against attributed ticket sales per market with deterministic and modelled attribution.
Yes — soft markets are identified early and budgets re-balanced before the tour reaches the show.
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