Tooling · Engine compare
Compare engines. Up to four at once.
Pick any combination of the 22 engines — calendar, routing, ticketing, broadcast, compliance, settlement and the rest — and read manifesto, capabilities, signals, workflow and AI angle in synchronised columns. The URL captures your selection; share it with the desk in one click.
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Engine 13 · Audience
VIP & Hospitality Suites
Tagline
Premium experiences · suites · packages.
Intro
Premium product — suites, lounges, on-pitch experiences, meet-and-greets and bespoke packages. Where Tottenham Hotspur Stadium's Tunnel Club, Sky Lounges and On-Pitch packages live alongside the artist's premium fan experiences.
Manifesto
- ·Premium product is no longer a side dish — at modern UK stadiums it can be 10–20% of the gate. The VIP engine treats it as a designed catalogue, not a discount upsell.
- ·Suites, lounges, on-pitch experiences and meet-and-greets all priced and packaged per show.
- ·Per-fan experience captured so repeat customers are recognised across the tour.
Signals
98%
Tunnel Club uptake
100%
On-Pitch sell-through
+18%
Per-fan ancillary
Capabilities
Suite catalogue
Every suite, every lounge, priced and described per show.
On-pitch experiences
Tottenham Hotspur Stadium On-Pitch packages priced and managed.
Meet & greets
Tier-based access with capture, queue management and rider-honoured.
Bespoke packages
Per-night packages combining premium seats, F&B and access.
F&B operations
Suite F&B coordinated with venue catering and rider compliance.
Repeat-fan graph
Repeat fans recognised across the tour, not just the show.
Workflow
- 01
Suite and package catalogue locked Day −60.
- 02
Per-night pricing and access tiers set and on-saled.
- 03
Show-day operations coordinated with venue catering and security.
- 04
Per-show actuals reconciled into Settlement.
AI angle
AI on VIP
Repeat-fan recognition and package recommendations — surfaces the right premium offer to the right fan based on history across the tour.
Outcomes
- Premium product designed and priced per show, not bolted on.
- Suite F&B and access coordinated with venue catering.
- Repeat fans recognised across the tour.
- Premium revenue reconciles straight into settlement.
Deep dive