Tooling · Engine compare
Compare engines. Up to four at once.
Pick any combination of the 22 engines — calendar, routing, ticketing, broadcast, compliance, settlement and the rest — and read manifesto, capabilities, signals, workflow and AI angle in synchronised columns. The URL captures your selection; share it with the desk in one click.
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Engine 12 · Audience
Ticketing & Pricing
Tagline
Allocations · dynamic pricing · scaling.
Intro
On-sale architecture — primary, official resale, fan-club, presale ladders, allocations across promoter/venue/sponsor and dynamic pricing across price tiers.
Manifesto
- ·Ticketing is the front door of the tour. The Pricing engine treats it as a designed system, not a Ticketmaster export.
- ·Allocations across primary, fan-club, sponsor, suite and resale held in one ledger and reconciled per show.
- ·Dynamic pricing applied where it lifts revenue without breaking artist trust with the audience.
Signals
+11%
Yield uplift vs static pricing
1
Allocation ledger
0
Oversold sections
Capabilities
Scaling
Per-venue scaling — every section, every tier, modelled against demand.
Allocation ledger
Primary, fan-club, partner, sponsor, suite and resale held in one ledger.
Presale ladder
Fan-club, artist, partner and general on-sale staggered with cool-downs.
Dynamic pricing
Demand-aware pricing applied per tier with artist-approved guardrails.
Bot defence
Verified-fan flows and bot defence integrated with ticketing partners.
Per-show reconciliation
Allocations reconciled per show into Settlement & Payments.
Workflow
- 01
Per-venue scaling locked Day −60.
- 02
Presale ladder scheduled and on-sale times published.
- 03
Dynamic pricing applied per tier with guardrails.
- 04
Per-show allocations reconciled into Settlement.
AI angle
AI on pricing
Demand-shape pricing that respects artist guardrails — lifts yield where the audience is willing and protects the front-row experience where it matters.
Outcomes
- Higher yield without breaking audience trust.
- Allocations balanced across all channels with no oversells.
- Bot defence integrated with ticketing partners.
- Per-show reconciliation flows straight into settlement.
Deep dive