Tooling · Engine compare
Compare engines. Up to four at once.
Pick any combination of the 22 engines — calendar, routing, ticketing, broadcast, compliance, settlement and the rest — and read manifesto, capabilities, signals, workflow and AI angle in synchronised columns. The URL captures your selection; share it with the desk in one click.
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Engine 11 · Audience
Local Marketing
Tagline
Spend by market · creative · attribution.
Intro
Per-market marketing — paid media, partner promo, owned channels and PR — sized to the demand signal and accountable to attributed sell-through.
Manifesto
- ·Local marketing is where tour P&L is won or lost. The engine sizes spend per market against measured demand, not gut feel.
- ·Creative, partner promo and PR all tracked against on-sale velocity and attributed sell-through.
- ·Spend re-allocated mid-tour as soft markets become clear and strong markets accelerate.
Signals
−21%
CPA vs prior tour
100%
Spend attributed
+9%
Soft-market sell-through uplift
Capabilities
Spend by market
Paid budgets allocated city-by-city against measured demand signals.
Creative
Per-market creative assets, language and channel mix.
Partner promo
Partner and broadcaster promo aligned with on-sale ladder.
Attribution
Spend tracked against attributed ticket sales per market.
Mid-tour re-allocation
Budgets re-balanced as demand shape becomes clear.
Settlement-ready
Marketing costs reconcile directly into Settlement & Payments.
Workflow
- 01
Demand signals from on-sale velocity feed market-level spend.
- 02
Creative and partner promo deployed per market.
- 03
Attribution tracked against ticket sales per market.
- 04
Spend re-allocated mid-tour and reconciled into Settlement.
AI angle
AI on local marketing
Demand-shape forecasting per market — predicts which cities will soften before they soften and recommends spend re-allocation in time to act.
Outcomes
- Spend sized to demand, not vanity.
- Soft markets identified and lifted.
- Strong markets pushed harder where ROI is clear.
- Marketing P&L reconciles directly into tour settlement.
Deep dive