Representation, rebuilt
for the era of attention.
The traditional agency model represents talent. We represent careers, audiences and outcomes — across sport, entertainment and creator economies — wired directly into the production capability that makes deals real.
Six things the old model won't say out loud.
Multi-discipline
Football, F1, rugby, cricket, basketball, athletics, esports, broadcast talent, music and speakers — represented under one roof.
Event-first
Every signing is wired into 1X's production, hospitality, sponsorship and broadcast capabilities. Talent doesn't sit on a roster — it gets activated.
AI-matched
Our matching engine triangulates talent ↔ brand ↔ event in seconds. Same engine that powers Sponsor Source.
Audience-verified
Reach, engagement and attribution data published with every brief. No vanity metrics, no whisper deals.
NDA-first
Confidential by default. Client identities, commercial terms and pipeline stay locked unless we agree otherwise — together.
Transparent commercials
Published commission bands. Itemised deal economics. Quarterly statements clients can audit.
One desk. Six surfaces.
Talent 360° — Standalone capability
Drive the 22-engine orchestration yourself. Signing → settlement in 60 seconds, with live signals and a re-forecasting career P&L.
Talent 360° Command Centre
Living constellation of all 22 engines — career, brand, rights, compliance, broadcast — orchestrated in real time.
Representation
Career management, contract negotiation, transfers and life-after-sport planning.
Image rights & IP
Likeness licensing, NIL deals, archive monetisation and content rights structuring.
Brand partnerships
Endorsements, ambassador roles and long-form deals matched by our AI engine.
Appearances
Speaking, hosting and event activations powered by 1X's production muscle.
Transparency standard
Our published methodology, commission bands and audience-data rules.
Brief the desk
Athlete, brand, rights-holder or event organiser — start a conversation under NDA.
Talent desk, answered.
1X Talent represents athletes (football, F1, rugby, cricket, basketball, athletics, boxing), broadcast talent, esports professionals, speakers, music artists and creators — under one multi-discipline roster.
Submit a brief via the talent enquiry form or email talent@1xevents.uk. Every reply ships with an NDA. We respond within one working day.
Appearances, speaking engagements, brand partnerships, media interviews, commercial shoots and image-rights deals.
Yes. 1X Talent publishes its commission bands, itemises deal economics, and provides quarterly statements clients can audit. No whisper deals.
Verified reach, engagement and attribution data is included with every brief — no vanity metrics. Confidential under NDA by default.