Sport in detail.
Story in scale.
Global media rights, sports productions, sponsorship, talent representation, hospitality and live broadcast — engineered as one AI-native operating system. Where legacy agencies hand off, we orchestrate.
180+
Territories distributed
8
Integrated pillars
48 hr
Highlight to broadcast
1
Accountable team
The agency model, rebuilt for the AI era.
The legacy sports-marketing playbook defined a generation. We are taking that playbook and folding it into a fully integrated, AI-native operating system — where rights, content, talent, sponsorship, hospitality and live broadcast move as one organism.
One studio, end-to-end
Legacy sports agencies stop at the deal. We deliver the live build, the broadcast, the activation and the post-event analytics — under one accountable team.
AI through every workflow
Predictive rights valuation, automated sponsor matching, computer-vision crowd analytics, AI-assisted highlight reels and dynamic LED choreography — built in, not bolted on.
Live-event DNA
We produce London Insurance Week, City summits and global broadcast events. Our sports work inherits that show-call discipline.
Talent as IP
We don't just represent talent — we build their content, format their show, sell their rights and broadcast their story. Vertical integration, properly.
Three stories. Measurable outcomes.
A host broadcast against a qualifier deadline. A documentary that opened in Cannes. A federation rights cycle rebuilt from first principles.
FIFA World Cup Qualifier
22 cameras · 64 territories · 11 languages
Two OB units, AI-assisted highlight cutdowns inside 90 seconds, multilingual world feed delivered against a qualifier window deadline.
Inside the Window
412 hours · 6 cities · Cannes 2025
Originated, financed, produced and distributed end-to-end. AI-assisted scene retrieval compressed the edit from 14 to 7 weeks.
European Federation
180+ territories · 87 deals closed
Rights architecture rebuilt from first principles. AI-modelled valuation and predictive bidder-matching across an Olympic cycle.
Six disciplines.
One intelligent orchestration.
Each pillar is a stand-alone capability — and a deliberately interlocking part of a larger machine. Rights inform sponsorship. Sponsorship funds production. Production elevates talent. Talent unlocks hospitality. Hospitality powers broadcast.
The sports desk, answered.
1X Sports & Media is the AI-native sports marketing arm of 1X Events. It bundles six pillars under one orchestration: media rights, sports productions, sponsorship services, talent representation, hospitality experiences and live broadcast production.
Yes. Our FIFA match agency desk handles sanctioned international match staging end-to-end — federation liaison, venue, ticketing, hospitality, broadcast and compliance.
Yes. We close the loop between rights representation, world-feed production and distribution under one P&L, which legacy sports agencies cannot. AI-assisted highlight cutdowns and multi-language commentary feeds are delivered within hours.
Every sponsorship engagement ships with share-of-voice analytics, lead-capture attribution, and a published ROI dashboard. No vanity metrics.
Through Sponsor Source — our AI matching engine that triangulates brand objectives, rights-holder inventory and audience data in seconds.
Sports desk