Planning & Strategy

1X Events is a global team of creators, craftspeople, communicators, challengers, and collaborators. Applying our unique human-centered design approach, we focus on personalised and customised memorable experiences resulting in measurable audience engagement. Strategy provides the foundation for transforming your goals and messaging, efficiently and effectively, through experience-based solutions.

At 1X Events we think about the people with whom you want to connect, and turn attendees, audiences, product users, and workforces into shared interest communities that become engines of action.Metrics, critical to the evolution of your programs and our strategic process, bring all of this together to create successful and meaningful customer engagements that lead to actual value exchange.

Experience and event development 

​Persona development, Engagement strategies and Theme development 

Key message and content strategy 

Digital engagement strategy 

Marketing strategy and Measurement index 

Future integrated campaign and portfolio planning 

Project and program financial strategy 

Event audits and reporting 

Our unique, human-centered approach means we start with purpose. In today’s world of live, virtual and hybrid experiences, you need a solid purpose. This approach dives deep into your audience, breaks it down into what they value, and creates profiles alongside the generational shift that is required to design the right experience. It strikes the right balance of energy, emotion, engagement, and action.